Updated August 28, 2025

Messaging Privacy Policy

This Messaging Program Privacy Policy (this “Privacy Policy”) explains how Cravings by Chrissy Teigen (“We”) collects, uses, safeguards, and discloses information about you in relation to its text message marketing program (the “Messaging Service”). We use Attentive Mobile Inc. (“Attentive”) to provide the Messaging Service to you. For the purposes of the Messaging Service, Attentive acts solely as our service provider and data processor of your information in accordance with this Privacy Policy, our main Privacy Policy, and Attentive’s Privacy Policy. By enrolling in, accessing, or otherwise using the Messaging Service, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy and consent to the practices it describes.

Collection of Information

We collect, receive, and maintain information, including information you directly provide when you use the Messaging Service, from you and about you in multiple ways. For example, we collect the phone number and email address you provided when signing up for the Messaging Service. When you send messages via the Messaging Service, we will also collect your messaging history and any information included in those messages.

We may also collect information about you using cookies or similar technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your device. Cookies enable personalization of your experience on the Messaging Service (e.g., sending you personalized text messages such as shopping cart reminders).

If you participate in a contest, sweepstakes, research study, or email survey associated with the Messaging Service, we will collect basic contact information and any other information you choose to provide in connection with these activities. We will also collect your contact information if you contact us with questions about the Messaging Service or for customer service.

We do not knowingly request or collect personal information from individuals under the age of 16. If we learn that we have inadvertently received such information, we will delete it promptly.

Use of Information

We process the information described above for our legitimate business purposes, which include, without limitation: (i) administering, operating, and delivering the Messaging Service and requested communications; (ii) authenticating your identity and preventing fraud, abuse, or other unlawful activity; (iii) tailoring, personalizing, and improving the Messaging Service and our other products, services, and marketing efforts; (iv) conducting analytics, statistical analysis, and research; (v) enforcing our Terms and this Policy; and (vi) complying with applicable law, legal process, or governmental request. We may also use your information to enhance the Messaging Service features and customize and personalize your experiences on the Messaging Service, and for any other purpose disclosed to you at the time of collection or otherwise with your consent.

Sharing of Information

We may share, transfer, or disclose your information, if you consent to us doing so, as well as in the following circumstances:

Service Providers. We may share your information with third parties that provide services on our behalf, to help us provide the Messaging Service to you. We are not responsible for any acts or omissions of such third-party service provides except to the extent required by applicable law.

Legal Requirement and Protection of Attentive and Others. We may disclose your information as we believe such disclosure is necessary or appropriate to: (i) comply with applicable law, regulations, subpoenas, or court orders; (ii) respond to requests from public and government authorities, including public and government authorities outside your country of residence; (iii) enforce a contract with us; (iv) protect our rights, privacy, safety, or property, and/or that of our affiliates, you or others; and (v) allow us to pursue available remedies or limit the damages that we may sustain.

Business Transfers. In the event of, or during negotiations of, a merger, acquisition, reorganization, bankruptcy, sale of assets, or transition of service to another provider, your information may be transferred as part of that transaction subject to the same protections described in this Privacy Policy.

From time to time, we may share aggregate or de-identified information about use of the Messaging Service and such aggregated or de-identified information may be shared with any third party, including advertisers, promotional partners, and sponsors without further notice to you.

Protection of Information

We maintain a variety of physical, technical, administrative, and organizational security measures based on the sensitivity of the information we collect to protect your information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access. Notwithstanding these efforts, no security measure can guarantee absolute security, and you acknowledge and accept that we do not warrant or represent that your information will remain secure in all circumstances. To the maximum extent permitted by law, we disclaim liability for any unintended disclosure.

Retention of Information

We retain your information for as long as necessary to fulfill the purposes described in this Privacy Policy, provide the Messaging Service or as needed to comply with applicable legal obligations. We will also retain and use your information as necessary to resolve disputes, protect us and our customers, and enforce our agreements. Retention periods are determined using criteria such as the nature of the data, the purpose for which it was collected, and any relevant legal or regulatory requirements.

Choices and Controls

Participation in the Messaging Service is entirely voluntary, and giving consent to receive automated marketing text messages is not required as a condition of purchasing any goods or services. You may opt-out of receiving further commercial text messages via the Messaging Service by responding to any of our text messages with any of the following replies: STOP, END, CANCEL, UNSUBSCRIBE, QUIT, REVOKE, or OPT OUT. For additional opt-out information, please review our Terms. Message and data rates may apply.

Customer Care

If you are experiencing any problems with the Messaging Service, please visit https://support.attentive.com/help/ and submit the form with details about your problem or your request for support, or email support@attentive.com. For privacy-related inquiries specifically, you may contact us at hi@cravingsbychrissyteigen.com.

Main Privacy Policy

Your participation in the Messaging Service is additionally governed by our main Privacy Policy, which provides more detail regarding our broader data-handling practices. By signing up to receive text messages from us, you also agree that you have reviewed and accepted our main Privacy Policy in its entirety.

Updates to This Policy

We reserve the right to revise or update this Privacy Policy at our sole discretion at any time. When we make material changes, we will post the revised Policy to this page and update the “Last Updated” date below. Your continued use of the Messaging Service following any such change constitutes your acceptance of the revised Privacy Policy. We encourage you to review this Privacy Policy periodically to remain informed of how we are protecting your information.